By Amal is an Emirati brand based in the UAE. The brand was born from a desire to provide high-quality, unique cuts and luxury Abaya fashion to a wider market all across GCC. We found our humble beginnings back in 2018 with a small-scale operation that mainly involved our founder “Amal Al Arif” creating Abayas for her friends and family. From this passion project grew a steady flow of business as word of the quality of By Amal luxury Abayas spread. Championed by this growing cult following, our brand took its first leap launching designs on a wider platform. By Amal was an instant hit with customers, and has only continued to grow and thrive ever since, taking the premium Abaya market by storm.
Our ethos is rooted in utilising unique and quality fabrics to create lavish Abayas at a price point that is accessible to all. We take huge pride in the fact that all of our products are made to order, meaning we can take great care in the stitching and completion of your Abayas. Our brand lives and breathes innovation, with a desire to create unique Abayas you simply can’t find anywhere else. Huge amounts of thought and consideration go into every new design we create for our loyal customer base, and we have a constant drive to expand and build upon all that we’ve done before.
Our premium clothing is designed with every occasion and event in mind so that women across the GCC can step out of the house in confidence, comfort and style. We constantly have our finger on the pulse of changing fashion trends within the Arab world to ensure that we are offering Abayas to our customers that reflect this.
By Amal is redefining the Abaya trends, and we can’t wait for you to join our growing community. With each stitch of a new Abaya, our journey takes another step forward. Make sure to sign up for our newsletter to keep up to date with our continuing story. Alongside this, you’ll also be the first to hear about new collection drops as well as exclusive sales and discounts. Please feel free to reach out to us through our social media if you have any questions about our collections of Abaya fashion, we can’t wait to hear from you!